Hotel · Wedding Identity

Romance Wedding Identity

Client
Grand Hyatt Asia
Role
Brand design
Year
2017
Romance|Grand Hyatt 婚禮品牌的 Logo:每個字母裡填著不同的水彩與花的質地

Weddings have always been a major event for hotels, yet they were never thought of as a brand. Romance gives the wedding business its own name and logo, and four wedding themes grow from it. The four themes fit into one logo: Sakura, Enchanted Forest, Lavender Garden and Royal Palace. Each theme's colors and textures sit inside the letters of ROMANCE. Every year the theme changes, and only the letters change with it.

A closer lookPlates

2017 與 2019 年的 Romance Logo:字形相同,字母裡的色彩與質地不同
2019 年的桌號卡擺在花藝旁
Logo 提案:三列分別是 A、B、C 三個方向的字體與配色變化